Important Features of A Property Management Company Website

Top 9 List of Key Features a Management Company Website Needs

1. Mobile Responsive Design
2. SSL Certificate
3. Contact Forms – Meeting Calendar
4. Company Logo
5. Detailed Services Pages
6. Team / Staff Pages
7. SEO-Optimized Web Pages
8. Current Client Testimonials
9. High-Quality Images

Let’s dive into each of these areas.

A property management company’s website must cater to users on various devices, ensuring a seamless experience whether they’re on a desktop, tablet, or smartphone. To achieve this, developers might use frameworks like React Native or Ionic for cross-platform and cross-browser development.

When optimizing for mobile, it’s crucial to consider how content will adapt to smaller screens. Here are some points to check:

• Ensure content is legible and easy to read, regardless of the device.
• Images and videos should resize and scale without losing quality.
• Navigation elements and calls-to-action must be easily accessible on all devices.

Remember, a significant portion of your audience will access your website via mobile devices. A mobile-first mindset is not just a trend; it’s a necessity. By optimizing your website for mobile users, you not only provide a better user experience but also increase the likelihood of conversion. Regular testing on different devices and browsers is essential to maintain this seamless experience and to make necessary adjustments as user habits evolve.

If  your management company website does not have an SSL certificate, the information you send and receive (like login credentials, credit card numbers, or personal data) travels in an unencrypted form, like sending a postcard through the mail. Anyone could potentially intercept and read that information.

However, making sure your property management site has an SSL certificate installed, creates an encrypted connection between your visitors device, the hosting server, and your company website. It’s like putting your information in a locked box before sending it, so that even if someone intercepts it, they won’t be able to open and read it without the key.

Additionally, in recent years Google has announced that business websites without an SSL Certificate installed, will not rank as well in search results, compared to a company website that does have an SSL Certificate installed. Most modern web browsers will display a padlock icon or show the website as “Secure” when you visit a site with an SSL certificate installed. This visual cue helps users know that their connection to the website is encrypted and safer to use.

Having clear methods for prospective Associations to reach you is only half the battle. Once a potential HOA or Condo has decided they’d like to get in touch, you need to be able to offer a frictionless method to do so. Do you really want a prospect to want to speak with you about new business, but not be able to reach you easily?

Dedicated pages with Contact Us forms that include the Associations pertinent details are a must. Being able to qualify the lead by collecting more than just the typical; Name, phone & email is necessary. Focused pages that request the Association Name, Community Size, Property Location, Type of Association (Condo, POA, HOA, Commercial, Etc.), and other data-points help evaluate the lead and also help you prepare ahead of your first conversation.

PRO TIP: To take it a step further, let PropertyPop help by integrating a Real-Time Meeting Calendar into your Management site. This ties in directly with your calendar of availability. The lead is then able to see available time slots they can select to make an appointment. No more ‘back-and-fourth’ about what time will work. Now when they submit the inquiry form, you have all of their Association details, plus the day & time they’ve requested to speak.

Incorporating a sophisticated booking system on your property management company website is crucial for streamlining the scheduling process.

Automatic notifications and reminders are essential to minimize no-shows and ensure a smooth experience for both users and property managers.

While this one may seem self-explanatory to some, you’d be surprised how many Management companies we work with that do not have their logo prominently displayed on their business website. A management company logo is not just a picture, it is Brand Recognition that helps cement it into your prospective client’s minds. That way, they begin to familiarize themselves with your management company and your brand. Stand out from the competition.

PRO TIP: Let PropertyPop help by embedding your company logo into the main sections of your website. Placing the logo in the navigation header and footer of the site are great locations to add this piece of your organization.

Perhaps one of the most important aspects, creating dedicated landing pages for each of your property management services is a strategic move to increase your SEO, differentiate your company, and better inform potential clients.

Focus pages for HOA Management, Condo Management, Commercial Condo Management, Bookkeeping & Accounting, Administrative Services and Janitorial & Custodial help future clients better understand exactly what your PM company provides.

• Highlight Your Management Services: Ensure that your services are front and center. Use persuasive language to explain how you meet the needs of the Boards and Association.
• Incorporate Videos: Videos can provide an immersive experience, allowing visitors to get a sense of your services in action. They also help in making complex information more digestible.
• Clear Call-to-Action: Your service landing pages should guide visitors towards the next step, requesting a service quote.

PRO TIP: Let PropertyPop monitor and optimize your landing page to improve their performance over time. This involves analyzing visitor behavior, and conversion rates, and making adjustments to the layout, content, and calls-to-action as needed. An effective landing page not only captures leads but also contributes to converting these leads at the highest conversion rate possible.

The faces behind your property management company are as important as the services you offer.

Professional team portraits not only add a personal touch to your website but also build trust with potential clients. By showcasing the individuals who make up your team, you humanize your brand and emphasize the expertise that stands behind your company’s name.

Consider these elements when incorporating team portraits and branding into your website:

• Consistency: Ensure that all portraits are consistent in style and quality to present a unified brand image.
• Authenticity: Use genuine photos of your team rather than stock images to create a more authentic connection with your audience.
• Professionalism: High-quality, professional headshots reflect the professionalism of your services.

Employee spotlights can further enhance this personal connection.

PRO TIP: Highlighting individual stories, achievements, or unique skills can showcase the talent and dedication within your organization. This not only humanizes your management brand but also demonstrates the value and expertise that your team brings to the Community Association Management table.

Boost your PM company to the top of search results by incorporating Search Engine Optimization into your website. Optimize your management website with SEO-friendly content by including strategic keyword placement in your text, meta descriptions, and alt tags for images.

While these details may be cumbersome and tedious to factor into your business site, they pay off in the long run in the form of new organic traffic and lead submissions. On-page SEO is the foundation of a well-constructed website. Making sure the appropriate headers and internal links are in place helps Search Engines crawl your website, and in turn, promote it.

Leveraging visual content effectively can also contribute to better SEO performance and higher visibility.

PRO TIP: Every PropertyPop-built Property Manager website automatically comes with SEO included. We’ll perform an SEO Audit of your current website and competitive landscape so the new site comes out optimized. 

Layering in customer testimonials and reviews on your property management company website is a strategic move that can significantly enhance trust and credibility among potential clients.

Here are some key points to consider:

• Ensure that the testimonials are genuine and reflect the experiences of real clients. Authenticity is crucial in building trust.
• Select reviews that highlight various aspects of your service, such as responsiveness, property maintenance, Board and Owner satisfaction.
• Regularly update the testimonials section to include fresh reviews, which can demonstrate ongoing satisfaction and up-to-date service quality.

Encourage satisfied clients to share their experiences by making the review process simple and accessible. A dedicated section for testimonials, coupled with a straightforward submission form, can facilitate this.

Adding high-quality imagery is not just about “having cool pictures on your website” there is more to it. Unique, high-resolution images show Google and Search Engines that your company website has content that no other property management website has. Google is smart, it knows if you’re using the same old stock photos of smiling people and their neighborhood as the other half-a-dozen management firms in your area. Serving unique images help you rank better online, and gain more inbound traffic and leads.

Not to mention, they provide potential clients with a visual representation of what to expect. It’s essential to include a variety of images that cover different angles and aspects of your business such as:

• Your team in action, images from out in the field
• Your physical location, office and nearby area
• Assets your company owns such as work vehicles, uniforms, company technology, client HOA & Condo Websites, etc.

High-resolution images enable potential clients to make informed decisions, increasing the likelihood of a new account.

In summary, a property management company’s website is a critical tool for showcasing services, attracting clients, and facilitating new inquiries.

Essential features such as detailed service descriptions, high-quality images, user-friendly booking system, and clear contact information are non-negotiable for a successful online presence.

By integrating these elements with a professional yet approachable tone, property management firms can effectively communicate their value proposition and build trust with potential clients.

Remember, a well-designed website not only reflects the quality of your services but also serves as the digital face of your company.