Use Your HOA Website To Send Emails To Residents

Using Your HOA Website To Craft The Perfect Email Announcement To Send to Your HOA Membership

At PropertyPop our goal is to help make life easy when it comes to digital HOA experiences.

We’ll take your community Association online with a custom, modern HOA website, and we’ll help you communicate effectively with residents, homeowners, and Board members thanks to email announcements. 

If you’re ready to share info with your community members via email, take a look at our top tips for crafting the right message, reaching the right audience, and engaging your residents.

You’ll learn how to create an email blast that is easy to understand, easy to navigate, and easy for your Board to put together.

By making communication with homeowners in your community seamless, you can maintain a higher standard of living, higher property value, and a friendlier repertoire between the Board and homeowners.

PropertyPop has made modern email newsletters easy so you can get practical and necessary information across promptly.

3 Tips to Make Your HOA Email Blasts More Effective

Review this list of helpful tips to make sure that your HOA emails hit the mark. 

Tip #1 – Segment Your Email Audience

It’s important to clearly define the audience, or the recipients, of your email. You may have simply sent general correspondence to the entire community until now, which could be overwhelming residents and homeowners with too much information.

With the PropertyPop email features, you can segment your audiences into categories and send more specific messages. 

Some examples of segments include:

• Board members
• City council members 
• Committee members
• Homeowners
• Residents 
• Vendors
• Volunteers 

Email features through PropertyPop allow you to segment audiences into different categories, and multiple categories at once:

• Some homeowners may not live in the home, so they might not be interested in information about community barbecues. You can filter them out of the emails. 
• Other residents may need to attend a specific Board meeting. You can add them to the emails.

You’ll be able to decide who should receive which email with a few clicks, filtering through the segments for only those who need to know. 

The custom capabilities make it easy for you to welcome new HOA members who have recently purchased a home in the community; communicate information about upcoming road closures that will only affect certain residential addresses; and communicate information to homeowners, but not residents that are renters.

Filtering and segmenting allow the HOA to be more efficient with communication. You can spare your residents from extra emails or information that doesn’t concern them so they never feel inundated with HOA correspondence. 

Tip #2 – Keep Emails Focused and Engaging 

Focused content is important in creating a message that is succinct and easy to read. 

Subject lines are the first part of an email that a reader sees. Make sure to construct a short, accurate subject line that tells recipients what they’ll be reading about in the body of the email. Subject lines should capture the main idea and be short and to the point. 

Keep your message concise and clear. Avoid rambling, long messages that are repetitive, or wordy. Emails are not meant to be novels, so keep the important information front and center, and remove fillers.

You can use the helpful framework of the Five W’s when drafting your message:

1. Why are you sending this email?
2. What information needs to be communicated?
3. Who is the target audience?
4. When do readers need the information or when do they need to take action?
5. Where is the meeting or event taking place? This could include online meeting rooms or physical locations, like the location of a community gathering or a road closure.